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Die Parteiidentifikation
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Sabrina Jasmin Mayer geht in ihrem Buch der Frage nach, wie die Parteiidentifikation theorieadquat gemessen werden kann. Nach einer Konzeptualisierung der Parteiidentifikation im Ansatz der sozialen Identitt werden Messinstrumente aus der sozialpsychologischen Forschung zur Operationalisierung von positiven, negativen und mehrfachen Parteibindungen adaptiert. Mit den Daten zweier umfangreicher Studien erfolgt die Konstruktvalidierung der neuen Messinstrumente. Sie zeigt, dass es hohe Anteile multipler und negativer Bindungen im Elektorat gibt, die mit den Standardmaen nicht erfasst werden knnen.
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