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Die Nahrung der Optimisten

Die Nahrung der Optimisten

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658290009
Condition
New
Product Description

Diese Studie gibt erstmalig einen umfassenden Einblick in die Motivstruktur zweier vergleichbarer Ernhrungstrends. Durch den Konsum von Superfood oder Nahrungsergnzungsmitteln (NEM) werden die Werte Gesundheit, Lebensfreude und Selbstbewusstsein angestrebt. Grundlage der Motivstudie ist der Stand der Wissenschaft zu den gesundheitlichen Wirkungen von Superfoods und NEM. Die Ergebnisse knnen von Unternehmen als Basis fr Neuproduktentwicklungen und zuknftige Kommunikationsstrategien eingesetzt werden.

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