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Die Bedeutung politischer Themen im Wahlkampf
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Snje Paasch-Colberg untersucht den Stellenwert medialer Thematisierungseffekte fr die Wahlentscheidung und verschrnkt kommunikationswissenschaftliche Medienwirkungs- und politikwissenschaftliche Wahlforschung strker miteinander als bisher. Ansatzpunkte sind der Agenda Setting- und Priming-Ansatz sowie die groen theoretischen Strmungen der Wahlforschung (soziologische Anstze, sozialpsychologisches Modell, Rational Choice-Perspektive). Ergebnis der theoretischen Arbeit ist ein interdisziplinres Modell der Wahlentscheidung, das in einer Sekundranalyse zur Bundestagswahl 2009 empirisch geprft wird.
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