How We Use the Media

Name: How We Use the Media
Brand: Springer Nature
SKU: 9783030413132
Availability: InStock

Best Price:
Buy How We Use the Media for $99.00 at @ Link.springer.com
No coupon is required — this is the standard retail price.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $99.00 - $99.00

BEST PRICE

Single Product Purchase

$99.00

@ Link.springer.com BUY Now

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$99.00	$99.00			$99.00		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783030413132

Condition

New

Product Description

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Available Colors

N/A

Available Sizes

N/A