Copied Older Tourist Behavior and Marketing Tools
Older Tourist Behavior and Marketing Tools
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$79.99 | $79.99 |
|
$79.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Dynamics of EU Renewable Energy Policy Integration
$139.99
Electronic Governance with Emerging Technologies
$84.99
American Democracy
$54.99
Development with Sustainable Use of Electricity
$169.00
A Fair Share of Tax
$31.00
Rookie Biographies: Bessie Coleman
$4.46
Valuation Theory
$54.99
The Changing Geography of Banking and Finance
$169.99
Dual Phase Evolution
$109.99
Hydrogeological and Environmental Investigations in Karst Systems
$54.99
Research Issues in Learning Disabilities
$39.99
Media, Sustainability and Everyday Life
$139.99
Pfadfinden weltweit
$44.99
The Statesmans Year-Book Historical Companion
$39.99
Das Parlament und die Bundeswehr
$17.99
A Delicate Balance: Global Perspectives on Innovation and Tradition in the History of Mathematics
$109.99
The Women's Movement in Wartime
$39.99
Aus den Lebenserinnerungen eines Wirtschaftsingenieurs
$79.99
Zum Glck mit Hirn
$29.99
Schule M(m)acht Geschlechter
$59.99
Artificial Intelligence for a Sustainable Industry 4.0
$169.99
The History of St Antonys College, Oxford, 19502000
$39.99
Kompetenzmanagement in der Praxis
$79.99
Physeal Injury Other Than Fracture
$129.00
Electrons in Metals and Semiconductors
$109.99
The Cloud Leaders Handbook
$44.99
Complex Networks & Their Applications IX
$329.99
The Evolution of Editorial Style in Early Modern England
$79.99
Plant Genome Diversity Volume 1
$169.99
Ideology and Utopia in China's New Wave Cinema
$54.99
Atomic Collisions in Solids
$54.99
Optical Imaging of Cancer
$169.99
Von der Schule in den Beruf
$59.99
Placemaking Fundamentals for the Built Environment
$139.99
Innovations in Computer Vision and Data Classification
$159.99
My Books Every Day Exploring With STEM Grade 5 Classroom Set
$636.95
Die taktonische Verformung von pflanzlichen Fossilien des Karbons
$59.99
Social Movements and Digital Activism in Africa
$139.99
Parliamentary Democracy
$139.99
International Symposium on Mathematical Problems in Theoretical Physics
$84.99
