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Kollektives Gatekeeping
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Durch die Entwicklung eines theoretischen Modells des Kollektiven Gatekeeping und gesttzt durch die empirische Untersuchung politischer Videoclips auf YouTube beschreibt der Autor die Herstellung ffentlicher Aufmerksamkeit in Social Media und zeigt fundamentale Unterschiede zu traditionellen Massenmedien auf. Er zeigt, dass Publizitt in Social Media ein kontinuierlicher Kampf um Aufmerksamkeit ist, der zu ihrer starken Ungleichverteilung fhrt und dem Ideal einer Demokratisierung politischer Kommunikation in und durch Soziale Medien widerspricht.
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