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Innovativer Einsatz digitaler Medien im Marketing
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Dieses Buch zeigt fundiert, wie digitale Medien fr unterschiedliche Zielsetzungen im Marketing passgenau eingesetzt werden knnen. Digitalexperten aus Wissenschaft und Praxis geben wertvolle Einblicke in die aktuellen Nutzungsmglichkeiten. Neben neuesten Forschungsergebnissen zu den Themen Dynamic Pricing, Einsatz von Bots, Transmediales Marketing, Recruiting oder Mobile Marketing liefern sie wichtige Erkenntnisse und konkrete Praxisbeispiele aus unterschiedlichen Branchen. Ein inspirierendes Werk, das kluge Wege aufzeigt, um Ziele und Zielgruppen auch in einer zunehmend dynamischen Welt erfolgreich und nachhaltig zu erreichen.
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