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Dialogmarketing Perspektiven 2016/2017
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Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeitrge und Forschungsprojekte zu Themen des Dialogmarketings und erscheint 2016/2017 bereits im elften Jahr. Er geht zurck auf den 11. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2016 an der Hochschule RheinMain in Wiesbaden veranstaltete. Der Deutsche Dialogmarketing Verband hat es sich zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis in dieser innovationsstarken Branche zu frdern.
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