Copied Marketing and Customer Loyalty
Marketing and Customer Loyalty
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$79.99 | $79.99 |
|
$79.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Fc Mediated Activity of Antibodies
$129.99
Pyroclastic Rocks
$179.99
Frieden
$69.99
Dynamische Umlegung von Quelle-Ziel-Matrizen mit einem makroskopischen Verkehrsflussmodell
$69.99
Lernort Kinderfreunde
$59.99
Disease Gene Identification
$169.99
Volunteered Geographic Information
$59.99
Algorithmic Methods for Railway Optimization
$39.99
Kriegsgesetzgebung fr Apotheker
$59.99
My Books Summer Grade 6 Fiction - Classroom Set
$795.00
Handbook of CO in Power Systems
$84.99
Structure and Reactivity of Metals in Zeolite Materials
$259.00
Mining and Analyzing Social Networks
$84.99
Spatial Database Systems
$449.99
Expanding Peace Ecology: Peace, Security, Sustainability, Equity and Gender
$54.99
Mathematics Matters in Education
$84.99
Die Zufriedenheit von Versicherungsvertretern als unternehmerische Zielgre
$59.99
Social Psychiatry across Cultures
$109.99
Light Scattering from Polymer Solutions and Nanoparticle Dispersions
$109.99
Essentials of Food Chemistry
$109.99
Recursions for Convolutions and Compound Distributions with Insurance Applications
$39.99
LISREL interaktiv
$74.99
Disney Learning - Fancy Nancy: A Chance to Dance
$5.21
31st International Symposium on Shock Waves 2
$299.00
International School Policy Development
$99.00
Recent Developments in the Analysis of Surfactants
$219.99
Globalization and Media Policy
$54.99
Beyond the Steady State
$54.99
Discovery Science
$39.99
Anaphylaxie und Blutgerinnung
$54.99
Race, Language, and Subjectivation
$99.99
The Family Orchidaceae in the Serra do Japi, So Paulo state, Brazil
$229.00
The Organic Carbon Cycle in the Arctic Ocean
$169.99
A Theory of Full Employment
$129.00
Rastafari and Other African-Caribbean Worldviews
$59.99
Organisation
$44.99
Neuroprosthetics: from Basic Research to Clinical Applications
$109.99
Programmierbare Taschenrechner in Schule und Ausbildung
$59.99
Inszenierung und Dramaturgie fr gelungene Events
$17.99
New Concepts on Abdominoplasty and Further Applications
$199.99
