Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Marketing and Customer Loyalty

Marketing and Customer Loyalty

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319519913
Condition
New
Product Description

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.

Available Colors
Available Sizes
1 Offer Price Range: $79.99 - $79.99
BEST PRICE

Single Product Purchase

$79.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$79.99 $79.99

$79.99
See Site In stock Visit Store

Similar Products

Rheumatology Teaching

$169.99

Fuzzy If-Then Rules in Computational Intelligence

$84.99

Handbook of Social Justice Theory and Research

$259.00

Collaborative Product Design and Manufacturing Methodologies and Applications

$129.00

Distributed Search by Constrained Agents

$84.99

Sustainability, Human Well-Being, and the Future of Education

$31.00

Machining with Nanomaterials

$119.00

The Imperial Idea and its Enemies

$54.99

The Innovative CIO

$59.99

Security and the Turkey-EU Accession Process

$39.99

Handbook of Behavior Therapy in Education

$39.99

Neighbourhood Effects Research: New Perspectives

$129.00

Dialogues on the Psychology of Language and Thought

$39.99

Knowledge-Based Driver Assistance Systems

$54.99

Recent Innovations in Artificial Intelligence and Smart Applications

$129.00

Privacy-Preserving Data Mining

$169.00

China in the Twenty-First Century

$54.99

Epistolary Constructions of Post-World War I Identity

$64.99

Evaluating Climate Chanage Action Plans

$84.99

Sacred Iconographies in Chicana Cultural Productions

$54.99

Proceedings of Trends in Electronics and Health Informatics

$279.99

Awakening Philosophy

$49.99

Karen's Prize (Baby-Sitters Little Sister #11)

$5.24

Futuristic Trends in Network and Communication Technologies

$109.00

Empirical Modeling and Data Analysis for Engineers and Applied Scientists

$69.99

Interactive Theorem Proving

$54.99

Einfhrung in die Lehre von der Wrmebertragung

$59.99

Transactions on Petri Nets and Other Models of Concurrency VIII

$54.99

Plankostenrechnung

$59.99

Buchfhrung und Bilanz

$59.99

Kennzahlenmodell zur Erfolgsbewertung des E-Commerce

$59.99

Lexile Collection Middle School Levels 1100-1190

$120.00

Trends in Colloid and Interface Science XXIV

$219.99

Hungary since Communism

$129.00

Bodendynamik

$54.99

Digital Transformation Now!

$49.99

Violence Against Women and Criminal Justice in Africa: Volume II

$139.99

Cybercrimes: A Multidisciplinary Analysis

$169.00

Testosterone

$219.99

Self-healing Materials

$219.99