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Facetten der Digitalisierung

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Product Details

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658298692
Condition
New
Product Description

In diesem Buch thematisiert die Professorenschaft der accadis Hochschule die Auswirkungen der Digitalisierung auf ihre Fachbereiche: Notwendige Umbrche der Wirtschaftsethik, Auswirkungen knstlicher Intelligenz auf Marketing und Produktentwicklung, Vernderungen in der Unternehmenskommunikation, digitale Innovationen in Sport- und Gesundheitsmanagement, intelligente Distribution mit Blockchain-Technologien sowie Tokens im Finanzmarkt.

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