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Digitale Langformen im Journalismus und Corporate Publishing
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Der Band bietet eine fundierte Untersuchung neuer Darstellungsformen zur Hintergrundinformation im stationren und mobilen Internet. Dabei werden sowohl die Nutzererwartungen, die Rezeptionsvorgnge, die Produktionsbedingungen als auch die Angebote im Journalismus und Corporate Publishing analysiert. Der Fokus liegt dabei auf Formen des digitalen Storytelling, nichtlinearen Erzhlstrukturen sowie publizistischen und konomischen Chancen.
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