Craft Beverages and Tourism, Volume 2
Craft Beverages and Tourism, Volume 2
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319571881
Condition
New
Product Description
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
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