Craft Beverages and Tourism, Volume 2

Name: Craft Beverages and Tourism, Volume 2
Brand: Springer Nature
SKU: 9783319571881
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783319571881

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New

Product Description

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

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