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Das Heldenprinzip: Kompass fr Innovation und Wandel
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Das Buch zeigt, wie man Change-Prozesse in Organisationen mit einer neuen Methode strukturieren und begleiten kann. Das Heldenprinzip bietet Menschen, Teams und Unternehmen eine Orientierung bei Umbrchen oder Vernderungen. Hier verbinden sich kollektive Erfahrung mit wissenschaftlichen Erkenntnissen und archetypischen Bildwelten (J. Campbell). Das Buch schlsselt die Schrittfolge des Heldenprinzip als Kompass fr Analyse, Begleitung und Reflexion von personalem und organisatorischem Wandel auf. Das Werk strkt die Akteure, damit sie ihre Innovations- und Transformationsprozesse auf kreative und erfolgreiche Art meistern. (Es wurde entwickelt im Forschungsprojekt des Bundesministeriums fr Bildung und Forschung Innovationsdramaturgie nach dem Heldenprinzip).
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