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Praxisratgeber Video-Marketing

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Brand
Springer Nature
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9783658186579
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Product Description

Online-Videos haben sich zu einem effektiven und unverzichtbaren Werkzeug im Marketing fr Unternehmen jeglicher Gre etabliert. Videos knnen nicht nur relevanten Content in kurzer Zeit anschaulich vermitteln, sondern bedienen den Zuschauer auch auf verschiedenen emotionalen Ebenen und helfen dadurch, eine Beziehung zur Zielgruppe aufzubauen. Dieses Buch erklrt, wie Unternehmen Online-Videos strategisch planen und einsetzen knnen und erlutert, was es in allen Phasen der Produktion zu beachten gilt: von der Zielsetzung und der Konzeptphase, ber Prsentationstechniken und Handwerkszeug beim Dreh, bis hin zur Nachbearbeitung und digitalen Verbreitung. Ein handfester und leicht verstndlicher Ratgeber mit unzhligen wertvollen Tipps, Tools, Programmen und Insider-Tricks eines Experten, der wiederholt dazu rt: Einfach mal machen - bung macht den Meister! Digitales Buch: Laden Sie die Springer Nature ExploreBooks Appkostenlos herunter Abbildungen im Buch per App mit Handy oder Tablet scannen, um Videos zu streamen und Zusatzinformationen zu erhalten.

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