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International Business To Go

International Business To Go

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658187750
Condition
New
Product Description

Wie knnen eine effiziente Internationalisierung und internationale Kommunikation erfolgreich umgesetzt werden? Welche Rolle spielen hierbei Unternehmenskultur, Personal oder Vertrieb? Und wie kommt es schlussendlich zum Abschluss internationaler Geschfte? Sergey Frank versteht es, anschaulich und mit feinem Witz seinen umfangreichen Erfahrungsschatz nherzubringen und analysiert anhand konkreter Fall- und dezidierter Lnderbeispiele unterschiedliche Herausforderungen im internationalen Business.

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