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International Business To Go
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Wie knnen eine effiziente Internationalisierung und internationale Kommunikation erfolgreich umgesetzt werden? Welche Rolle spielen hierbei Unternehmenskultur, Personal oder Vertrieb? Und wie kommt es schlussendlich zum Abschluss internationaler Geschfte? Sergey Frank versteht es, anschaulich und mit feinem Witz seinen umfangreichen Erfahrungsschatz nherzubringen und analysiert anhand konkreter Fall- und dezidierter Lnderbeispiele unterschiedliche Herausforderungen im internationalen Business.
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