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Das TV-Format als Media Brand

Das TV-Format als Media Brand

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658196912
Condition
New
Product Description

In diesem Buch prsentiert Andr Grisch ein Modell zum systematischen Aufbau identittsstarker Formatmarken in der Fernsehwirtschaft. Besonderheiten und Problematiken der Markenbildung im Fernsehbereich werden explizit angesprochen, neue technologische Entwicklungen finden Bercksichtigung. Trotz des groen Konkurrenzdrucks innerhalb der Branche fhren bis heute nicht alle TV-Sender ein effizientes und effektives Formatmarkenmanagement durch. Es existieren unzhlige Sendungen, die austauschbar erscheinen und den Zuseher nicht an ihr jeweiliges Angebot binden. Um attraktive, gewinnbringende Programme kreieren zu knnen, ist modernes markenspezifisches Wissen gefragt, das hiermit bereitgestellt wird.

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