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Neue Formen der Wertschpfung in der TV-Branche

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658362683
Condition
New
Product Description

Traditionelle Anbieter von TV-Inhalten stellen sich auf einen durch Digitalisierung und Internationalisierung fortschreitenden Wandel der TV-Branche ein. Neue Anbieter treten in den Markt ein und sorgen mit neuen Geschftsmodellen fr eine Fragmentierung des Marktes. Eine Kooperation ist aus Sicht eines TV-Anbieters eine zielfhrende Organisationsform zur Untersttzung der Wertschpfungsprozesse und eine geeignete Strategie zur Erlangung von Wettbewerbsvorteilen. Um Kooperationsoptionen auf unterschiedlichen Ebenen der Wertschpfung zu identifizieren, zu systematisieren und zu beurteilen, wird in diesem Buch ein Strukturrahmen fr ein Wertschpfungsnetzwerk in der TV-Branche vorgestellt.

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