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Sales Management Review - Jahrgang 2016
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Die Zeitschrift Sales Management Review (SMR) prsentiert den State-of-the-Art des Vertriebsmanagements. Der Jahrgangsband 2016 bndelt alle sechs Ausgaben der SMR in einem Werk. Top-Entscheider und renommierte Fachautoren berichten ber die wichtigsten Schwerpunktthemenfr Vertriebsentscheider unabhngig und wissenschaftlich fundiert aufbereitet. Der Inhalt Digitalisierung im Vertrieb Motivation Vertriebskompetenzen Interessenkonflikte im Vertrieb Innovation im Vertrieb Trends im Einkauf Die Zielgruppe Geschftsfhrer, Vorstnde, Sales Manager, Key Account Manager, Vertriebs- und Verkaufsleiter.
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