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Praxishandbuch City- und Stadtmarketing
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Dieses Buch vermittelt einen umfassenden berblick ber die Arbeitsweise, die Aufgaben, die Mglichkeiten und das Berufsbild des City- und Stadtmarketings. Renommierte Autoren fhren die Erkenntnisse verschiedener wissenschaftlicher Disziplinen und praktische Erfahrungen des City- und Stadtmarketings zusammen. Das Buch richtet sich an all jene, die sich dem Berufsfeld widmen wollen, ebenso wie an erfahrene haupt- oder ehrenamtlich ttige Praktiker aus dem Stadtmarketing. Vertreter der lokalen Politik und der Verwaltung sowie der Wirtschaft und der Vereine erhalten ein wertvolles Nachschlagewerk.
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