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Geschftsmodell-Resilienz
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Product Details
Alexandra Palzkill zeigt in diesem Buch, dass sich moderne Industriegesellschaften in einem massiven Umbruch befinden okonomisch, sozial und okologisch. Expansions- und Fortschrittsversprechen, die die Entwicklung dieser Gesellschaften uber viele Jahrzehnte gepragt haben, geraten an ihre Grenzen. Was bedeutet dieser Umbruch fur Unternehmen? Was bedeutet er insbesondere fur solche Unternehmen, die eine Motor- und Symbolfunktion fur das bisherige Fortschrittsmodell innehaben? Welche konzeptionellen Bezugsrahmen konnen Unternehmen in solchen Umbruchsituationen Orientierung fur ihr strategisches Managementhandeln geben? Diesen Fragen widmet sich das vorliegende Buch.
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