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Kreativitt und Innovation
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Aufbauend auf einer Studie, die fnf Entdeckerqualitten innovativer Unternehmer identifiziert, entwickelt Nora-Corina Jacob ein Kreativ-Coaching fr Fhrungskrfte, welches auf aktuellen Forschungsergebnissen und praktischen bungen fut und in einem Prozessmodell zur Frderung kreativer Fhigkeiten mndet. Die Autorin vermittelt ein tiefgehendes Verstndnis kreativer Prozesse und leistet einen Beitrag zur aktuellen psychologischen Kreativittsforschung. Dazu gibt sie einen umfassenden Einblick in theoretische und praktische Grundlagen zum Themenkomplex Kreativitt und entwickelt theoriegeleitet sowie anhand von Einzelfallstudien ein Entdeckermodell der Kreativitt. Das Kreativitts-Modell sowie die Diskussion der Arbeit zielen darauf ab, Impulse fr zuknftige Initiativen zur Kreativittsfrderung sowie die Kreativittsforschung zu geben.
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