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Key Account Management, kompakt
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Das Buch zeigt, wie Kundenzufriedenheit zu Kundenbindung und zu einer Optimierung des Kundenwertes fhrt. Bestandskunden, insbesondere Gro- und Schlsselkunden zu halten, zu begeistern und die Bedrfnisse im Buying Center zu befriedigen, ist eine wichtige Aufgabe fr MitarbeiterInnen im Vertrieb und Key Account Management. Zufriedenheitsmessung ist ein zentrales Werkzeug fr die nachhaltige Kundenentwicklung.
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