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Krisenkommunikation in Tourismusorganisationen
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Product Details
Dieses Buch veranschaulicht das facettenreiche Spektrum an Krisensituationen, die fr Tourismusorganisationen relevant sind. Mit welchen Strategien und Instrumenten der Krisenkommunikation lsst sich wirksam gegensteuern? Experten aus Wissenschaft, Medien, Verbnden und der Berufspraxis untersttzen mit Handlungsempfehlungen fr die Krisenprvention und -intervention.
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