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Marktmacht 50plus
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Die Zielgruppen 50plus sind ein Wachstumsmarkt mit einer Kaufkraft von etwa 720 Milliarden Euro jhrlich. Hufig werden Best Ager jedoch klischeehaft als Senioren" angesprochen oder in ihren Bedrfnissen ignoriert und der erhoffte Umsatz bleibt aus. Hans-Georg Pompe zeigt in Marktmacht 50plus" systematisch und an zahlreichen Unternehmensbeispielen, wie Sie die Zielgruppen 50plus gewinnen, faszinieren und langfristig binden. Ein praktischer Leitfaden mit hilfreichen Checklisten fr Unternehmer, Geschftsfhrer, Management sowie Entscheidungstrger und Projektverantwortliche aus Marketing, Vertrieb, Kommunikation, Human Resources und Beratung.
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