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Dienstleister fr politische Kommunikation in Deutschland
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Stephanie Opitz geht der Frage nach, welche Typen von Dienstleistern in Deutschland Dienstleistungen rund um Wahlkampf, politische PR und Public Affairs erbringen, wie sie arbeiten und wie sie sich voneinander unterscheiden. Ihre Studie beruht auf rund 50 qualitativen Interviews mit Fhrungskrften unterschiedlicher Organisationen, die auf dem Gebiet der politischen Kommunikationsberatung ttig sind. Weiterhin zeigt die Autorin auf, wie qualitativ erhobenes Datenmaterial so aufbereitet werden, dass mittels Clusteranalyse eine Typologie voneinander abgrenzbarer Dienstleistertypen entsteht.
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