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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658213688
Condition
New
Product Description

Dieses Buch erklrt kompakt und auf den Punkt, was Native Advertising ist, wie diese neue Werbedisziplin funktioniert und welche Vorteile sie Werbungtreibenden bietet. Die Autoren selber Vorreiter in dieser jungen Branche geben einen aktuellen berblick mit wichtigen Daten und Fakten, erklren alle nativen Werbeformate im Detail und beschreiben die Technologien sowie die durchaus kontrovers diskutierten Rollen der einzelnen Player dabei: Publisher, Advertiser und Konsumenten. Ein Praxisleitfaden fr alle, die an Online-Werbung jenseits von Bannern und Rectangles interessiert sind, um ihren Produkten mit sensibel gestalteten und gut ausgesteuerten nativen Kampagnen mehr Glaubwrdigkeit und Sympathie zu verleihen.

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