Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Entertainment Science

Entertainment Science

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319892900
Condition
New
Product Description

The entertainment industry has long been dominated by legendary screenwriter William Goldmans Nobody-Knows-Anything mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disneys recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to Nobody-Knows decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston two of our finest scholars in the area of entertainment marketing have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data cant be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Klmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Sciences winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allgre Hadida, Associate Professor in Strategy, University of Cambridge.

Available Colors
Available Sizes
1 Offer Price Range: $79.99 - $79.99
BEST PRICE

Single Product Purchase

$79.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$79.99 $79.99

$79.99
See Site In stock Visit Store

Similar Products

Wirtschafts- und Sozialkunde fr Versicherungsfachangestellte

$49.99

Water and Sustainable Agriculture

$54.99

Modern Methods in Analytical Acoustics

$199.99

Modelling the Growth of Corporations

$109.99

Toward Social Internet of Things (SIoT): Enabling Technologies, Architectures and Applications

$84.99

Specialization in Online Innovation Communities

$39.99

Gesellschaft lernen

$39.99

Teaching Creatively and Teaching Creativity

$109.99

Magnesium Technology 2021

$169.00

Software Verification

$59.99

Numerical Methods in Computational Electrodynamics

$169.99

Arbeitswissenschaft

$69.99

Economics and Management of Franchising Networks

$169.99

The Impact of Automatic Store Replenishment on Retail

$54.99

Stochastic Analysis and Applications 2014

$84.99

Basel III in der Unternehmenspraxis

$17.99

Qualittsgerechte Simultane Produktentwicklung

$44.99

Intensive psychodynamische Kurzzeittherapie nach Davanloo

$74.99

Pro iOS Apps Performance Optimization

$44.99

Distributed Environments

$54.99

Supply Chain Disruption Management

$159.99

The Politics of Domestic Authority in Britain since 1800

$54.99

Proceedings of the Second International Scientific Conference Intelligent Information Technologies

$169.99

Tourenplanung mittelstndischer Speditionsunternehmen

$69.99

The MOSIX Distributed Operating System

$39.99

Electronic Signatures

$69.95

Computer Integrated Manufacturing und Wettbewerbsstrategie

$59.99

Virtual Reality and Mixed Reality

$54.99

Architektur der Bauschden

$109.00

Policy-Driven Democratization

$54.99

Handbuch zur Geschichte der Naturwissenschaften und der Technik

$59.99

Risks in Modern Society

$109.99

American Modernist Poetry and the Chinese Encounter

$54.99

Simulation Training in Laparoscopy and Robotic Surgery

$54.99

Masculinities in Transition

$39.99

Families, Drugs and Crime

$19.99

Traditions in German-Speaking Mathematics Education Research

$59.99

Advances in Data Science and Artificial Intelligence

$199.99

China in International Society Since 1949

$169.99

Novel Thermoelectric Materials and Device Design Concepts

$49.99