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Forschungsfeld Hochschulkommunikation
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Hochschulen mssen sich verstrkt gegenber Politik und ffentlichkeit legitimieren. Dabei stehen sie sowohl im Wettbewerb miteinander als auch mit aueruniversitren Forschungs- und Bildungseinrichtungen. Entsprechend hat sich ihre Kommunikation nach innen und auen in den vergangenen Jahrzehnten erweitert und professionalisiert. Hochschulen sind wichtige Akteure und zugleich Gegenstand in ffentlichen wissenschafts- und bildungsbezogenen Diskursen in etablierten Medien ebenso wie online und in Social Media. In diesem Band tragen fhrende WissenschaftlerInnen den kommunikationswissenschaftlichen Forschungsstand zu diesen Entwicklungen erstmals fr den deutschsprachigen Raum zusammen und identifizieren Perspektiven fr knftige Forschung.
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