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Finanzberatung fr das digitale Zeitalter

Finanzberatung fr das digitale Zeitalter

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Springer Nature
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9783658284312
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In diesem Buch zeigen zwei Experten, wie Berater erfolgreich Finanzdienstleistungsunternehmen aufbauen und positionieren. Existenzgrnder erhalten wertvolle Hilfestellung zu allen Aspekten, die zu einer guten strategischen Planung und einer erfolgreichen Unternehmensfhrung gehren. Neben den aktuellen Entwicklung der Finanz- und Versicherungsberatung zeigen die Autoren auch die zuknftigen Entwicklungen des Marketings auf. Der Einsatz moderner technischer Hilfsmittel sowie auch etablierter Vertriebsanstze werden aufgezeigt und bewertet. Einen Schwerpunkt der Darstellung ist die Identifizierung und Bindung passender Zielgruppen.

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