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Media Management
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Wirtschaftliche, kreative und technische Aspekte des Media Managements bilden den Schwerpunkt dieses interdisziplinren Kompendiums. Der Sammelband beleuchtet Themen wie Recruiting 1.0 bis 4.0, Personalcontrolling, Digital HR, Corporate Communication, Medienunternehmer, Marketingkommunikation, Public Relations, Medienkonvergenz, Medienrezeption, Creative Thinking, Design Management, Interaktive Medien, Bewegtbildkonzeption, International Brand Communication, Bandbreitenentwicklung, Internetanschlussnachfrage, Smart-Phone-Evolution, Speichermedien, E-Business-Software, Chatbots u.a. Das Kompendium bietet Anregungen zur Anwendung und Weiterfhrung konzeptioneller Anstze in der betrieblichen und kreativen Praxis, schliet Forschungsdesiderate und setzt Impulse fr wissenschaftliche Auseinandersetzungen mit dem weiten Bereich des Media Managements.
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