Copied Brand Hate
Brand Hate
This book focuses on the concept of brand hate and consumer negativity in todays digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in todays digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$54.99 | $54.99 |
|
$54.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Economic Growth, Low Income and Housing in South Korea
$109.99
Nuclear Medicine in Oncology
$199.99
Computational Logic in Multi-Agent Systems
$54.99
The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions
$109.99
Youth Unemployment and Health
$54.99
The Pulvinar Thalamic Nucleus of Non-Human Primates: Architectonic and Functional Subdivisions
$119.99
Modernization and Political Actions in the Brazilian Amazon
$54.99
I Am: Sacagawea
$4.49
Mathematische Algorithmen und Computer-Performance kompakt
$19.99
Tumors of the Central Nervous System, Volume 12
$169.99
Purine Metabolism in ManII
$54.99
Stability in the Mechanics of Continua
$109.99
Mathematical Principles of Mechanics and Electromagnetism
$54.99
The Constitutional System of Turkey
$54.99
Stochastic Energetics
$79.99
Investitionsrechnung fr Praktiker
$54.99
Classical Mechanics
$129.00
RNA Interference from Biology to Therapeutics
$249.99
Hierarchien in Gehirn, Geist und Verhalten
$39.99
Lehrbuch der Quantitativen Analyse
$229.00
Theory of Orbits
$109.99
Heterogeneous SoC Design and Verification
$39.99
Mobile Point Sensors and Actuators in the Controllability Theory of Partial Differential Equations
$39.99
Ein Beitrag zur Modellierung des Reifenverhaltens bei geringen Geschwindigkeiten
$49.99
Seed Endophytes
$199.99
Information Security Practice and Experience
$54.99
New Fathers, Mental Health and Digital Communication
$59.99
The Null Subject Parameter
$219.99
Das Implementationssystem europischer Politik
$37.99
Neue Konzepte fr das Kostenmanagement
$84.99
Mobile Technologies for Conflict Management
$129.00
Structured Cable Systems
$219.99
Metathesis Chemistry
$329.99
Recombinant Glycoprotein Production
$169.99
Konzeptuelle Datenmodellierung
$49.99
Dynamical Corporate Finance
$139.99
Ride, Fly Guy, Ride! (Fly Guy #11) (Hardcover)
$5.24
Cities, Health and Wellbeing
$64.99
IV-Controlling in der Praxis
$44.99
Empathetic Marketing
$79.99
