Applying Behavioural Science to the Private Sector

Name: Applying Behavioural Science to the Private Sector
Brand: Springer Nature
SKU: 9783030016975
Availability: InStock

Applying Behavioural Science to the Private Sector

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783030016975

Condition

New

0 Reviews

0 Questions | 0 Answers

Product Description

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.

Available Colors

N/A

Available Sizes

N/A

1 Offer Price Range: $54.99 - $54.99

BEST PRICE

Single Product Purchase

$49.50

@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com Rate Seller This functionality is for registered users only. Go to Login/Register		$54.99	$54.99		10% OFF This deals requires coupon Get Code Here your10off @ Link.springer.com Deals Ends 31/08/2025	$49.50		See Site	In stock	Visit Store