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Wirtschaftswerbung und die Meinungsfreiheit des Grundgesetzes
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Moderne Wirtschaftswerbung ist sowohl auf nationaler als auch auf europischer Ebene stark reglementiert. Es besteht aber weiterhin Unklarheit, wann genau einer wirtschaftswerblichen uerung Meinungsqualitt beigemessen werden kann. Timo Arnold untersucht und hinterfragt das aktuelle Schutzniveau unter Zugrundelegung der jngeren Rechtsprechung des BVerfG. Der interdisziplinre Ansatz bercksichtigt dabei wirtschaftswissenschaftliche und sozialpsychologische Erkenntnisse. Das Buch versteht sich als Pldoyer fr einen vollumfnglichen Schutz kommerzieller Werbeinhalte durch Art. 5 Abs. 1 S. 1, 1. Alt. GG.
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