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Die (Massen-)Medien im Wahlkampf

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Springer Nature
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9783658248246
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Die Beitrge dieses Bandes analysieren die verschiedenen Mittel der Kampagnenkommunikation sowie die Berichterstattung der Medien im Bundestagswahlkampf 2017. Sie widmen sich den neuen Formen der Kampagnenorganisation und Stimmenwerbung, wie sie durch Internet und soziale Netzwerke mglich geworden sind. In der Fortschreibung frherer Untersuchungen dokumentieren sie zudem langfristige Trends in der Wahlwerbung sowie in der Zeitungs- und Fernsehberichterstattung ber die Kampagne.

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