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Online-Spendenaktionen

Online-Spendenaktionen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658264024
Condition
New
Product Description

Dieses Buch versteht sich als praxisnaher Guide fr (Online-)Fundraiser, die Online-Spendenaktionen in ihrer Organisation implementieren mchten oder bereits damit arbeiten und ihr Wissen erweitern mchten. Zahlreiche Best-Practice-Beispiele und empirische Befunde einer zugrundegelegten Studie erlutern die verschiedenen Management- und Marketingaspekte des Spendenproduktes. Welche Vertriebs- und Kommunikationskanle sind geeignet? Wie werden die unterschiedlichen Zielgruppen passgenau angesprochen? Wie lassen sich Initiatoren und Aktionsspender fr weitere Aktionen binden? Diese und weitere Fragen werden umfassend beantwortet. Ein "Need to read" fr alle Fundraiser, Spendenorganisationen und NPO, die Online-Spendenaktionen durchfhren mchten!.

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