From Art to Marketing

Name: From Art to Marketing
Brand: Springer Nature
SKU: 9783030170080
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

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9783030170080

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New

Product Description

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

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