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Springer Nature
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9783658261108
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Product Description

Dieses Buch vermittelt Finanzberatern praxisnah die Vorteile von Empfehlungen als Instrument fr die Neukundenakquise. Dabei werden dem Leser keine vorgefertigten Formulierungen geliefert; vielmehr findet er eine Vielzahl von Anregungen, Ansten, Inspirationen, um daraus den zu ihm passenden Weg zu finden. "Find your style" ist das Motto von Gisbert Straden. Denn nur mit Authentizitt kann sich persnliche Finanzberatung im Zusammenspiel mit den Mglichkeiten der Digitalisierung (insbesondere die Einbindung von Social Media in die tglich Arbeit) erfolgreich etablieren. Das Buch ldt ein, unkonventionelle Wege auszuprobieren, ist leicht und flssig zu lesen und macht Lust auf Vertrieb.

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