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Vorstandsvorsitzende aus der Sicht ihrer Stakeholder

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Springer Nature
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N/A
Part Number
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GTIN
9783658261764
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New
Product Description

Julia Caspers untersucht die Wahrnehmung von CEOs deutscher brsennotierter Unternehmen durch Medien, Investoren, politische Akteure und Mitarbeiter. Anhand von Interviews mit hochrangigen Experten fr die verschiedenen Stakeholdergruppen stellt sie insbesondere zwei Aspekte in den Vordergrund: Die Bedeutung von CEOs fr die Unternehmenswahrnehmung sowie die Zusammensetzung von CEO-Images. Die Autorin filtert wesentliche Merkmale heraus, in denen sich die Bedeutung von CEOs in der Stakeholderwahrnehmung manifestiert, sowie relevante Persnlichkeitseigenschaften, anhand derer CEOs bewertet werden. Die CEO-Wahrnehmung ist dabei immer auch von verschiedenen unternehmens- und stakeholderspezifischen Einflussfaktoren abhngig.

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