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Entrepreneurship
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Anerkannte wissenschaftliche Experten erlutern in diesem umfassenden Lehrbuch die Grundkonzepte des Entrepreneurship sowie die wesentlichen Aspekte fr ein erfolgreiches unternehmerisches Engagement. In jedem Kapitel sorgen ein Unternehmerportrait und eine auf realen Unternehmenssituationen basierende Fallstudie aus Deutschland, sterreich oder der Schweiz fr einen gelungenen Theorie-Praxis-Transfer. Fr die 5. Auflage wurden alle Kapitel berarbeitet. Neue wissenschaftliche Erkenntnisse wurden bercksichtigt.
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