Nollywood in Glocal Perspective

Name: Nollywood in Glocal Perspective
Brand: Springer Nature
SKU: 9783030306632
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Springer Nature

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9783030306632

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Product Description

This book gives a panoramic view of the rise and growth of Nollywood, Nigerias movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywoods influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywoods unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywoods film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industrys emergence, transformation, and impact. The range of subjects covered span Nollywoods historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa andin Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africas local and global pop culture explosion.

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