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Steuermannskunst im Hochschulmanagement
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Die komplexen und kommunikativen ueren Einflsse auf die Universitt, insbesondere dominante Ideen aus dem Hochschulreformdiskurs, beeinflussen den institutionellen Wandel der Universitt. Richard Ngler zeigt in diesem Buch eine Neuausrichtung der Universitt, bedingt durch Kommunikation und Ideen, zu einer Kopplungsorganisation auf. Diese vermag auf diskursive Entwicklungen zu reagieren und strategisch zu agieren.
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