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Investition in Innovation

Investition in Innovation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658284459
Condition
New
Product Description

Innovative Unternehmen mssen Investitionen in neue Produkte unter immanenter Unsicherheit strategisch planen. Stefan Kupfer verbindet die Disziplinen des Corporate Finance mit der Bewertung von Investitionen unter Unsicherheit und das wertorientierte Innovationsmanagement zur Modellierung solcher Investitionsentscheidungen. Dabei wird explizit der Produktlebenszyklus von Innovationen bercksichtigt. Der Autor leitet ein neues Ma fr die Wirkung der Unsicherheit auf die Investitionsneigung sowie zwei realoptionstheoretische Modelle zur Bewertung und Planung der Mglichkeit zur Produktinnovation als Investition unter Unsicherheit her. Es wird insbesondere gezeigt, warum manche Unternehmen bereits frh sehr viel in das neue Produkt investieren sollten, whrend andere die Investition besser verzgern.

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