Copied Consuming Extreme Sports
Consuming Extreme Sports
This book explores the consumption behaviour of extreme athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Visualizing Marketing
$44.99
Key Processes in Solar-Terrestrial Physics
$109.99
Informationstechnik in der Praxis
$39.99
Reflexive Erziehungswissenschaft
$39.99
Turbo Codes
$84.99
Class 2 Transferases XI
$329.99
Blowout Prevention: Theory and Applications
$219.99
Computational Botany
$139.99
The Globalization of Asian Cuisines
$89.00
Recent Trends in Cancer Therapeutics
$129.99
Craniopharyngioma
$54.99
Narrative Landscapes of Female Sexuality in Africa
$39.99
Handelspolitik in einer multipolaren Welt
$44.99
Wireless Sensor Network Technologies for the Information Explosion Era
$169.99
Bile Acids and Hepatobiliary Diseases - Basic Research and Clinical Application
$219.99
Information and Database Quality
$169.99
Genetic Engineering, Biofertilisation, Soil Quality and Organic Farming
$219.99
Water Management and Water Governance
$139.99
Sustainable Design for Global Equilibrium
$199.99
Conservatism in Crisis?
$54.99
Mathematics for Natural Scientists II
$79.99
Ice Structures for Airfield Construction
$109.99
Die CDU
$69.99
Effective Methods for Integrated Process Planning and Scheduling
$169.99
Data Warehousing and Knowledge Discovery
$39.99
Elternverluste
$69.99
Verfahrensprivilegierung aus Grnden des Gemeinwohls
$69.99
The Origins of Action
$39.99
Demokratie auf dem Prfstand
$59.99
Textbook of Human Anatomy
$19.99
Barbara Bodichons Epistolary Education
$54.99
Kommunikationsraum Szenekneipe
$69.99
Untersuchung der Einsatzmglichkeiten von Kleinrechnern zur direkten numerischen Werkzeugmaschinenst
$59.99
Einfhrung in das Werk Max Webers
$19.99
Beratungs- und Haftungsrisiken in der Unternehmenskrise
$29.99
Soziologische Beratungsforschung
$64.99
Beziehungsqualitt und kindliche Kooperations- und Bildungsbereitschaft
$59.99
The Hagendorf-Pleystein Province: the Center of Pegmatites in an Ensialic Orogen
$84.99
Rookie Read-About Civics: We Have a Constitution
$4.46
Werkstoffwissenschaften und Fertigungstechnik
$64.99
