Customer-Supplier Relationships in B2B

Name: Customer-Supplier Relationships in B2B
Brand: Springer Nature
SKU: 9783030409920
Availability: InStock

Best Price:
Buy Customer-Supplier Relationships in B2B for $84.99 at @ Link.springer.com
No coupon is required — this is the standard retail price.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $84.99 - $84.99

BEST PRICE

Single Product Purchase

$84.99

@ Link.springer.com BUY Now

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$84.99	$84.99			$84.99		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783030409920

Condition

New

Product Description

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors mutually perceived identities continuously emergent and relationship-specific are the main factor in the development of business relationships and discusses the implicationsfor management practice and research.

Available Colors

N/A

Available Sizes

N/A