Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Marketization

Marketization

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9789811545160
Condition
New
Product Description

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices. This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

History of Polyolefins

$129.00

Embodied Hot Cognitive Vulnerability to Emotional Disorders

$54.99

Bio-inspired Asymmetric Design and Building of Biomimetic Smart Single Nanochannels

$84.99

The Hoek-Brown Failure criterionFrom theory to application

$109.99

Role of Herbal Medicines

$219.00

Survey on Classical Inequalities

$39.99

Statik des Tunnel- und Stollenbaues auf der Grundlagen geomechanischer Erkenntnisse

$54.99

Public Transport Optimization

$84.99

Knowledge Management and Information Tools for Building Maintenance and Facility Management

$169.99

Grundlagen der Aeromechanik und Flugmechanik

$84.99

Nanotechnology in the Security Systems

$109.99

Ethnologie als Sozialwissenschaft

$69.99

Proceedings of the 5th International Conference on Transportation Geotechnics (ICTG) 2024, Volume 2

$299.99

Formale Beschreibungstechniken fr verteilte Systeme

$79.99

Short Stay Management of Acute Heart Failure

$169.99

Forty Acres and Maybe a Mule

$5.96

Global Health, Humanity and the COVID-19 Pandemic

$169.99

Cancer a Comprehensive Treatise 2

$39.99

Statistical Mechanics of Classical and Disordered Systems

$109.99

Managing Diabetes

$54.99

Der Kindergarten als Bildungsinstitution

$69.99

Expert Systems: Uncertainty and Learning

$219.99

Digging for Dinos: A Branches Book (Haggis and Tank Unleashed #2)

$5.24

Modern Credit Risk Management

$79.99

Introduction to Genetic Algorithms

$169.99

High Performance Computing

$39.99

The Book of Prime Number Records

$119.00

Facial Reconstruction of Unusual Facial Clefts

$169.99

(Un)doing Gender empirisch

$59.99

Novel Angiogenic Mechanisms

$109.99

Algorithms and Architectures for Parallel Processing

$39.99

Physical and Chemical Weathering in Geochemical Cycles

$219.99

Strategische Existenzsicherung ffentlicher Kulturbetriebe

$59.99

Golf and Wind

$109.99

Full Meridian of Glory

$19.99

Authors and Adaptation

$129.99

Advances in Data-Driven Computing and Intelligent Systems

$219.99

Recent Trends and Advances in Wireless and IoT-enabled Networks

$129.99

Automation von Marketing und Sales fr B2B-Unternehmer

$37.99

Georgian Bloomsbury

$54.99