Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Green Marketing in Emerging Markets

Green Marketing in Emerging Markets

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030740641
Condition
New
Product Description

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Available Colors
Available Sizes
1 Offer Price Range: $149.00 - $149.00
BEST PRICE

Single Product Purchase

$149.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$149.00 $149.00

$149.00
See Site In stock Visit Store

Similar Products

Understanding EU Decision-Making

$49.99

Wertorientierte Management-Incentivesysteme auf Basis interner Wertkennzahlen

$74.99

Education Policy in Chinese High Schools

$159.99

Investor Relations Management

$59.99

Metzler Lexikon Philosophie

$49.99

Strategic Retail Management

$64.99

Business Intelligence and Modelling

$149.00

Turbo-Pascal fr Ingenieure

$59.99

Fog Data Analytics for IoT Applications

$219.99

Green Development Model of Chinas and Medium-sized Cities

$54.99

The Changing Face of Maritime Power

$169.99

Innovative Practices in Language Teacher Education

$149.00

Misrepresentation and Silence in United States History Textbooks

$59.99

Chronic Diseases in the Year 2005 - Volume 3

$219.99

Bone by Bone

$5.21

Ubiquitous Intelligence and Computing

$84.99

Databases in Networked Information Systems

$54.99

Proceedings of the 13th International Conference on Man-Machine-Environment System Engineering

$219.99

Difficult Decisions in Endocrine Surgery

$199.99

Groundwater Geochemistry

$54.99

Expert .NET 2.0 IL Assembler

$84.99

Advanced Surface Enhancement

$169.99

Understanding Economic Behaviour

$169.99

Neuronale Netze in der Betriebswirtschaft

$59.99

Einfhrung in die Struktur- und Darstellungstheorie der klassischen Gruppen

$64.99

Conductor: Distributed Adaptation for Heterogeneous Networks

$109.99

Distributed Autonomous Robotic Systems

$84.99

Toward a New (Old) Theory of Responsibility: Moving beyond Accountability

$54.99

MS-DOS 6.0

$69.99

Experiments on Cosmic Dust Analogues

$84.99

Ueber das deutsche Bevlkerungsproblem

$59.99

Integrated Uncertainty in Knowledge Modelling and Decision Making

$54.99

Gender, Sexuality and Migration in South Africa

$44.99

Atlas of Posterior Fundus Changes in Pathologic Myopia

$54.99

The Palgrave Handbook of Steam Age Gothic

$249.99

Prvention von Erschpfung in der Arbeitswelt

$49.99

Computer and Computing Technologies in Agriculture II, Volume 3

$169.99

Neue Aspekte der Wissenschaftstheorie

$59.99

Public Attitudes toward Family Policies in Europe

$54.99

Radiation Oncology for Cure and Palliation

$169.99