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Internationales Firmenkundengeschft von Banken
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Product Details
Dieses Buch veranschaulicht praxisnah, welche Anforderungen an Banken im internationalen Firmenkundengeschft aktuell und knftig gestellt werden und wie diese in wirkungsvolle Kundenbindungssysteme entwickelt und eingestellt werden mssen. Die Autoren zeigen, wie vor dem Hintergrund der Globalisierung, eine wirksame Kundenbindung zur Steigerung der Wettbewerbsfhigkeit beitragen und den konomischen Erfolg im Bankgeschft mageblich beeinflussen kann. Theoretische Zusammenhnge werden dabei durch aktuelle Daten und Entwicklungen auf internationalen Mrkten angereichert. Mit hilfreichen Tipps aus der Praxis und Konzepten zur Kundenbindung!.
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