A Business History of the Bicycle Industry
A Business History of the Bicycle Industry
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030505622
Condition
New
Product Description
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
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